Apple iPad Mini Demand Higher Than Full-Sized iPad
Estimates made by suppliers based in Asia revealed that the Apple iPad Mini has surpassed the popularity of the iPad.
The second fiscal quarter from January to March indicates that around 12.5 million of the 19.5 million sales of the iPad were made up of the smaller-sized tablet, according to sources cited by Digitimes. However, it should be noted that the figures reflect shipments of the device.
Although Apple does not give a detailed breakdown of the sales of the iPad, the figures are consistent with the shipment trends revealed by DisplaySearch last December. DisplaySearch indicated that the total sales of the smaller iPad will be at least six million units. This figure was increased to over twelve million by David Hsieh, an analyst from DisplaySearch.
The sales would be reflected in the first quarter of the tech giant. The first quarter ended last December while the Apple iPad Mini was launched last November.
Hsieh revealed that the portability, smaller size, and lightness of the device was popular among consumers. On the other hand, Tech-Thought’s Sameer Singh estimated that shipments of the Apple iPad Mini to range from nine to twelve million for the second fiscal quarter.
Although the display of the smaller-sized tablet has a comparatively lower resolution compared to the iPad 4, it was still popular among consumers. The demand for the tablet may have been boosted by its low price along with the stylish and lightweight design.
The estimate is also consistent with the overall trend within the tablet market. The market appears to be attracted to smaller display sizes with the availability of the seven-inch Samsung Galaxy Tab, the seven-inch Amazon Kindle Fire and the Google Nexus 7. This may explain the increasing popularity of the Apple iPad Mini, which has a screen size of only 7.9 inches.