Clickstream Analytics Market 2018 Global Analysis By Key Players -Adobe Systems, AT Internet, Google, IBM Corporation, Microsoft Corporation , Oracle Corporation, SAP SE, Connexity

Global Clickstream Analytics Market by Manufacturers Countries Type and Application Forecast to 2023

Clickstream analysis is useful for web activity analysis,software testing, market research, and for analyzing employee productivity.

This report studies the Clickstream Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Clickstream Analytics market by product type and applications/end industries.

The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.

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Companies Profiled in this report includes: Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), Vlocity, Inc (US)

The clickstream analytics market is segmented by business application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition analysis and next best product analysis). The rise and development of eCommerce has propelled rapid growth in clickstream data volumes. Customers have wider access to internet, and with increase in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.

The global Clickstream Analytics market is valued at 730 million USD in 2017 and is expected to reach 1750 million USD by the end of 2023, growing at a CAGR of 15.8% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Clickstream Analytics.

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Table of Content:

1 Clickstream Analytics Market Overview

2 Manufacturers Profiles

2.1 Adobe Systems (US)

2.1.1 Business Overview

2.1.2 Clickstream Analytics Type and Applications

2.1.2.1 Product A

2.1.2.2 Product B

2.1.3 Adobe Systems (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)

2.2 AT Internet (US)

2.2.1 Business Overview

2.2.2 Clickstream Analytics Type and Applications

2.2.2.1 Product A

2.2.2.2 Product B

2.2.3 AT Internet (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)

2.3 Google (US)

2.3.1 Business Overview

2.3.2 Clickstream Analytics Type and Applications

2.3.2.1 Product A

2.3.2.2 Product B

2.3.3 Google (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2017)

2.4 IBM Corporation (US)

3 Global Clickstream Analytics Market Competition, by Players

4 Global Clickstream Analytics Market Size by Regions

5 North America Clickstream Analytics Revenue by Countries

6 Europe Clickstream Analytics Revenue by Countries

7 Asia-Pacific Clickstream Analytics Revenue by Countries

8 South America Clickstream Analytics Revenue by Countries

9 Middle East and Africa Revenue Clickstream Analytics by Countries

10 Global Clickstream Analytics Market Segment by Type

11 Global Clickstream Analytics Market Segment by Application

12 Global Clickstream Analytics Market Size Forecast (2018-2023)

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Posted by on Monday February 11 2019, 3:45 AM EDT. All trademarks acknowledged. Filed under Business Services, Featured Press Release, Software & Services, Technology, Media, & Telecommunications. Comments and Trackbacks closed. Follow responses: RSS 2.0

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