Digital-out-of-home Market Detailed Analysis & Focusing on Key Leaders – JCDecaux, Clear Channel Outdoor Holdings ., Lama Advertising Company, Daktronics, Prismview LLC NEC Display Solutions Ltd.

The global digital-out-of-home Market was valued at $3,639.30 million in 2016, and is estimated to reach $8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023. DOOH media is a form of marketing and advertisement solutions for targeting large audiences residing outside the home. The global digital-out-of-home market is expected to witness significant growth in the future, owing to increase in expenditure on sales & marketing and inclination towards digitization across the globe.

The Asia-Pacific digital-out-of-home market is expected to register the highest CAGR during the forecast period, due to increase in government investment on digitization and rise in GDP in the regions, which assist in high advertisement spending.

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The digital-out-of-home market is segmented based on format type, application, end user type, and geography. On the basis of format type, the market is classified into billboard, transit, street furniture, and others. By application, it is divided as indoor and outdoor. On the basis of end user type, the market is divided into automotive, personal care & household, entertainment, retail, food & beverages, telecom, BFSI, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, and Deepsky Corporation Ltd. are some of the major players in global DOOH market.

The report presents analysis on the key strategies adopted by these players and the detailed analyses of the current trends, upcoming opportunities, and restraints of the digital-out-of-home Market.

KEY BENEFITS FOR STAKEHOLDERS

In-depth analysis and dynamics of the digital-out-of-home market is provided to understand the market scenario.
Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on the prevailing market opportunities.
Porter's five forces analysis examines the competitive structure and provides a clear understanding of the factors that influence market entry and expansion.
A detailed analysis of the geographical segments enables the identification of profitable segments for market players.
Comprehensive analysis of the trends, subsegments, and key revenue pockets of the market is provided.

 

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KEY MARKET SEGMENTS

By Format type

Billboard
Transit
Street Furniture
Others

By Application

Indoor
Outdoor

By End User

Automotive
Personal Care & Household
Entertainment
Retail
Food & Beverages
Telecom
BFSI
Others

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Email: [email protected]
Organization: Premium Market Insights
Phone: +1-646-491-9876

 

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Posted by on Monday September 16 2019, 6:00 AM EDT. All trademarks acknowledged. Filed under Business Services, Featured Press Release, Semiconductors, Sensor Systems, Software & Services, Technology Hardware & Equipment, Technology, Media, & Telecommunications, Telecommunication. Comments and Trackbacks closed. Follow responses: RSS 2.0

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