Location Based Services Market 2014-2022 | Cisco Systems, Inc., Google Inc., Alcatel-Lucent SA, AT&T Inc., International Business Machines Corporation, Ltd., Qualcomm Inc., Microsoft Corporation

Location-based service (LBS) is delivery of specific services to users on the basis of location of mobile or wireless devices. Location-based services are used to locate persons, objects, track vehicle movements, navigation, logistics, and inventory management. Upsurge in penetration of wireless devices such as tablets, smartphones, and handheld devices has boosted the adoption of social networking platforms, and provided new avenues for location-based marketing & advertising. Moreover, rise in demand for active check-in apps, and use of business intelligence in fraud management & secure authentication has fueled the growth of location-based services market. However, increased prices of real-time based LBS components, and personal data security are the major factors hindering the growth of global location-based services industry. Increasing application areas along with technological advancements in cloud computing, global navigation satellite system (GNSS), GPS, wireless technologies, advanced motion & temperature sensors, unmanned vehicles, high precision cameras, and others is expected to provide numerous growth opportunities for the location-based services market.

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Rapid adoption of Wi-Fi and WLAN networks in hospitals and public places is expected to drive the location-based services market during the forecast period. Furthermore, owing to advancements in technology and increase in consumer demand, leading market players have developed various LBS-enabled products and adopted various strategies to sustain the intense competition in the global location-based services market. Product launch is one of the most prominent strategies adopted by market players in the global location-based services industry. For instance, in 2016, AT&T launched AT&T Fleet Complete, which is a GPS-based fleet for asset and mobile workforce solution. In addition, Retale, a location-based mobile advertising platform, announced the introduction of RetaleBot, which uses location based information to offer coupons to users through Facebook Messenger.

The market is analyzed based on four regions, namely North America, Europe, Asia-Pacific, and LAMEA. North America is subsegmented into U.S., Canada, and Mexico. Europe is segmented into UK, Germany, France, Spain, Italy, and Rest of Europe. Asia-Pacific covers China, Japan, India, Singapore, South Korea, and rest of Asia-Pacific. The study on LAMEA region includes Latin America, Middle East, and Africa.

The report includes a comprehensive analysis of the key players operating in the location-based services industry, which include Cisco Systems, Inc., Google Inc., Alcatel-Lucent SA, AT&T Inc., International Business Machines Corporation, Ltd., Qualcomm Inc., Microsoft Corporation, Oracle Corporation, Apple, Inc., and Bharti Airtel, LTD.

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KEY MARKET SEGMENTS

The location-based services market is segmented on the basis of component, technology, application, end user, and geography.

Location-based Services Market, by Component

Hardware
Software
Services
Consulting Services
Managed Services
System Integration Services
Others (Deployment, Application, and Maintenance Services)

Location-based Services Market, by Technology

Assisted GPS (A-GPS)
GPS
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference (E-OTD)
Observed Time Difference (OTD)
Cell ID
Wi-Fi
Others (Bluetooth, Enhanced cell ID, and Geofencing)

Location-based Services Market, by Application

Location-based Advertising
Business Intelligence & Analytics
Social Networking & Entertainment
Mapping & Navigation
Local Search & Information
Others (Disaster Management, and Emergency Support)

Location-based Services Market, by End User

Transportation
Media & Entertainment
Retail
Healthcare
Government & Defense
Others (Education, BFSI, and Oil & Gas)

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Posted by on Friday July 12 2019, 7:00 AM EDT. All trademarks acknowledged. Filed under Business & Financial Services, Business Services, Consumer & Retail, Featured Press Release, Software & Services, Technology Hardware & Equipment, Technology, Media, & Telecommunications. Comments and Trackbacks are open. Follow responses: RSS 2.0

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