Location Based Services Market Growth Projection to 2022 | Cisco Systems, Google, Alcatel-Lucent SA, AT&T, International Business Machines Corporation, Qualcomm, Microsoft Corporation

Location Based Services Market by Component (Hardware, Software, Services, Consulting Services, Managed Services and System Integration Services), Technology (Assisted GPS (A-GPS), GPS, Enhanced GPS (E-GPS), Enhanced Observed Time Difference (E-OTD), Observed Time Difference (OTD), Cell ID, Wi-Fi), Application (Location-based Advertising, Business Intelligence & Analytics, Social Networking & Entertainment, Mapping & Navigation, Local Search & Information, Disaster Management, and Emergency Support)-Global Opportunity Analysis and Industry Forecast, 2014-2022

Location based services refer to services offered through the mobile devices to take into account the geographical location of the devices. Such services facilitate improved insight on businesses and their customer base over analytics.

Location-based service (LBS) is delivery of specific services to users on the basis of location of mobile or wireless devices. Location-based services are used to locate persons, objects, track vehicle movements, navigation, logistics, and inventory management. Upsurge in penetration of wireless devices such as tablets, smartphones, and handheld devices has boosted the adoption of social networking platforms, and provided new avenues for location-based marketing & advertising. Moreover, rise in demand for active check-in apps, and use of business intelligence in fraud management & secure authentication has fueled the growth of location-based services market. However, increased prices of real-time based LBS components, and personal data security are the major factors hindering the growth of global location-based services industry. Increasing application areas along with technological advancements in cloud computing, global navigation satellite system (GNSS), GPS, wireless technologies, advanced motion & temperature sensors, unmanned vehicles, high precision cameras, and others is expected to provide numerous growth opportunities for the location-based services market.

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Companies Profiled in this report includes: Cisco Systems, Inc., Google Inc., Alcatel-Lucent SA, AT&T Inc., International Business Machines Corporation, Ltd., Qualcomm Inc., Microsoft Corporation, Oracle Corporation, Apple, Inc., and Bharti Airtel, LTD.

Rapid adoption of Wi-Fi and WLAN networks in hospitals and public places is expected to drive the location-based services market during the forecast period. Furthermore, owing to advancements in technology and increase in consumer demand, leading market players have developed various LBS-enabled products and adopted various strategies to sustain the intense competition in the global location-based services market. Product launch is one of the most prominent strategies adopted by market players in the global location-based services industry. For instance, in 2016, AT&T launched AT&T Fleet Complete, which is a GPS-based fleet for asset and mobile workforce solution. In addition, Retale, a location-based mobile advertising platform, announced the introduction of RetaleBot, which uses location based information to offer coupons to users through Facebook Messenger.

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Key Benefits for Location Based Services Market:

This report provides an in-depth analysis of the global LBS market to identify the potential investment pockets.

It outlines the current trends and future scenario of the global location-based services market size for the period of 2016 to 2020 to understand the prevailing opportunities and investment pockets.

The key drivers, restraints, and opportunities along with their detailed impact analyses have been elucidated.

Porter's Five Forces model analysis illustrates the impact of factors such as threat of new entrants, threat of substitutes, strength of the buyers, and strength of suppliers on the market growth.

Value chain analysis provides a clear understanding on the roles of stakeholders involved in the value chain.

Table of Content:

Chapter: 1 INTRODUCTION

Chapter: 2 EXECUTIVE SUMMARY

Chapter: 3 MARKET OVERVIEW

Chapter: 4 GLOBAL LOCATION-BASED SERVICES MARKET, BY COMPONENT

Chapter: 5 LOCATION-BASED SERVICES MARKET, BY TECHNOLOGY

Chapter: 6 LOCATION-BASED SERVICES MARKET, BY APPLICATION

Chapter: 7 LOCATION-BASED SERVICES MARKET, BY END USER

Chapter: 8 LOCATION-BASED SERVICES MARKET, BY GEOGRAPHY

Chapter: 9 COMPANY PROFILES

9.1. ALCATEL-LUCENT (NOKIA CORPORATION)

9.2. APPLE INC.

9.3. AT&T INC.

9.4. BHARTI AIRTEL LTD.

9.5. CISCO SYSTEMS

9.6. GOOGLE INC.

9.7. INTERNATIONAL BUSINESS MACHINES CORPORATION

9.8. MICROSOFT CORPORATION

9.9. ORACLE CORPORATION

9.10. QUALCOMM TECHNOLOGIES, INC

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Posted by on Tuesday June 25 2019, 2:46 AM EDT. All trademarks acknowledged. Filed under Business Services, Featured Press Release, Software & Services, Technology, Media, & Telecommunications. Comments and Trackbacks closed. Follow responses: RSS 2.0

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