Predictive analytics Market Analysis 2019-2025 by Key Companies – SAS Institute, Teradata Corporation, Acxiom Corporation, SAP SE, Microsoft Corporation

Worldwide Predictive analytics Market Analysis to 2025 is a specialized and in-depth study of the Predictive analytics industry with a focus on the global market trend. The report aims to provide an overview of global Predictive analytics Market with detailed market segmentation by product/application and geography. The global Predictive analytics Market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the Predictive analytics players and offers key trends and opportunities in the market.

The report enables you to-

  • Formulate significant competitor information, analysis, and insights to improve R&D strategies
  • Identify emerging players with potentially strong product portfolio and create effective counter strategies to gain competitive advantage
  • Identify and understand important and diverse types of Predictive analytics under development
  • Develop market entry and market expansion strategies
  • Plan mergers and acquisitions effectively by identifying major players with the most promising pipeline
  • In-depth analysis of the product's current stage of development, territory and estimated launch date

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Predictive analytics Market is the combined use of data, statistical algorithms, and various machine-learning techniques to identify the prospect of future outcomes based on historical data. Predictive analysis is set to revolutionize the way modern day businesses are done. Understanding customer's requirement well before and accordingly be ready will benefit the organizations to offer value added services to the end-users. Prediction would enable businesses to be ready with the required needs of the customers beforehand. Forecasting customer needs and accordingly designing products gives any organization a competitive edge. The olden day method of businesses initially making a product on the basis of market research, then taking feedback from customers is to be totally replaced by this technology. Customer Delight has been widely recognized by businesses worldwide as a crucial factor in maintaining long term relationships with the customers.

The Major Key Market Players:

SAS Institute
Teradata Corporation
Acxiom Corporation
SAP SE
Microsoft Corporation
IBM Corporation
Tableau Software, Inc.
Information Builders
Fair Isaac Corporation(FICO)
TIBCO Software, Inc.

In addition to customer delight, predictive analytics will enable companies to understand the requirements of the end-user, this will prove a differentiating factor for businesses. The rapid technological advancements, boom in artificial intelligence and high competition have led to the growth of this market. The other drivers for the rapid growth of predictive analysis markets include increased usage of Big Data and cloud by organizations and growing need for product differentiation driving introduction and adoption of new technologies.

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Additionally, with advent of Big Data, predictive analysis is expected to be adopted in Finance and Human Resources. Application of this technique in sales and marketing management, operations & supply chain management has significantly benefitted the companies. Realizing its benefits and potentials further it is expected to be used in other applications such as workforce management and risk management.

There are certain restraining factors for this market which are listed as complex analytical workflow and diversity of data models based on business needs. For predictive analysis to work successfully, it has a heap of challenges to overcome. Firstly, the pattern observed on which results are made can't always be uniform. Different business models follow different pattern. Understanding each pattern and accordingly predicting the result is one of the challenges. The task is to convert the inconsistency into a consistent result. Furthermore, data integrity poses a bigger challenge in implementation of this technology in different end-user verticals.

The global predictive analysis market has been segmented by applications into network management, risk management, sales and marketing management, workforce management, operations and supply chain management. Business functions segment is further divided into, sales, operations, marketing, human resource and finance functions. In addition the global predictive analysis market has been further fragmented based on deployment models that are on-premise and on-demand models.

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Region wise, North America leads the predictive analysis market due to technological advancements in this region, followed by Europe and APAC, these regions have shown considerable growth with developing countries in these regions showing interests in these technologies.

Reason to Buy:
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and  segments in the global Predictive analytics Market
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Predictive analytics Market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging    markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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