Retail Analytics Market Growth Dynamics | by Key Vendors – Oracle, Adobe System, IBM, SAP AG and SAS

The retail analytics market has been experiencing good market growth by imitating good relationship with customers, which has resulted in increased competitive advantage and growth benefits. Due to digitization and technological awareness among customers, it make it easy for them to purchase through variety of options and save time associated. The velocity, variety and bulk volume of big data is projected to have a notable effect on retail analytics market. With big data analytics, companies are capable to generate meaningful visions and information that facilitates in revenue generation and acquiring untapped market.

The retail analytics market is segregated on the basis of solution, service, business function, deployment model and region. Solutions are divided into data management software, analytical tools, mobile applications and reporting & visualization tools. On based on business function, the market is segmented into marketing & customer analytics, merchandising & in-store analytics, supply chain analytics and Strategy & Planning. On the basis of deployment model, the market can be divided into cloud deployment and on-premise deployment. The service segmentation includes consulting & system integration and support & maintenance. The global retail analytics market is further bifurcated into regions by North America, Europe, South America, Middle East & Africa and APAC.

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Key players profiled in the report include  Oracle, Adobe System, IBM, SAP AG and SAS

Introduction of big data has improvised the way retail sector used to function, also it has increased the online shopping rate and utilization of social media, and exponential usage of smart phones in online shopping are some of the major factors driving the market. Several retailers have successfully implemented and are harnessing the benefits provided by various social media platforms that have turned out to be better in terms of understanding customers' needs, loyalty, feedback and brand perception. Also rising demand of retail analytics in management of inventory and planning and monitoring the customer purchasing traits are some additional factors that would emphatically impact the growth of market growth. The retail analytics market also faces some drawbacks due to the deficiency of skilled employees, who are inefficient to derive the required knowledge from retail data. Because of its ability to optimize retail functions and improvise customer relationship management several subsectors of retail industry are expected to adopt the technology also, emergence for security in retail leading to reduction in shrinkage would generate new opportunities for retail analytics market

 

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Table of Content

2 Introduction

3 Key Takeaways

4 Retail Analytics Market Landscape

5 Retail Analytics Market - Key Industry Dynamics

6 Retail Analytics Market - Five Forces Analysis

7 Retail Analytics Market - Competitive Landscape

8 Global Retail Analytics Market Revenue and Forecasts to 2025 - Business Function

9 Global Retail Analytics Market Revenue and Forecasts to 2025 - Solution

10 Global Retail Analytics Market Revenue and Forecasts to 2025 - Deployment Model

11 Global Retail Analytics Market Revenue and Forecasts to 2025 - Service

12 Global Retail Analytics Market Revenue and Forecasts to 2025 - Geographical Analysis

13 Global Retail Analytics Market, Key Company Profiles
13.1 Oracle Corporation
13.2 Adobe System
13.3 IBM Corporation
13.4 SAP AG
13.5 SAS Institute

14 Appendix

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Posted by on Friday October 18 2019, 3:02 AM EST. All trademarks acknowledged. Filed under Business Services, Featured Press Release, Technology, Media, & Telecommunications. Comments and Trackbacks closed. Follow responses: RSS 2.0

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