Smart Speakers-Thematic Research Global Report 2018 – Alibaba , Amazon ,Apple ,Baidu ,Facebook, Google ,JD.com ,Kakao, KT Microsoft ,Naver ,Rokid ,Samsung ,SK Telecom ,Sonos ,Xiaomi , Yandex

It is only four years since Amazon unveiled the Echo, the first wireless speaker to incorporate a voice-activated virtual assistant. Initial reactions were muted (one press report from the time noted the product's uniqueness while describing it as "a tad baffling" but the Echo, and the Alexa virtual assistant it contained, quickly became a phenomenon, with the level of demand catching even Amazon by surprise. Given the success of the Echo it was inevitable that other companies would want a piece of the action. Today, nearly every leading technology company is either already producing a smart speaker or developing one, with Facebook the latest to enter the fray (launching its Portal device in October 2018). The appetite for smart speakers is also not limited by geography, with China in particular emerging as a major marketplace. Our estimates suggest that the global installed base for smart speakers with hit 100 million early next year, before surpassing the 200 million mark at some point in 2020.

A major factor in the smart speaker\'s path to ubiquity has been the willingness of vendors to slash prices, even if it means making a loss on every device sold. The reason for this is simple: the value of smart speakers extends beyond the hardware itself. Smart speakers give companies like Amazon, Google, Apple, and Alibaba access to a vast amount of highly valuable user data; they allow users to get comfortable interacting with artificial intelligence (AI) tools in general, and virtual assistants in particular, increasing the likelihood that they will use them in other situations (such as the car or the office); and they have the potential to lock customers in to a company\'s ecosystem, making it more likely that they will buy complementary products or access other services, such as online stores.

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Scope

-This report looks at the rise of the smart speaker, from the launch of the first device in 2014 to today, when the biggest names in technology are competing for a slice of a rapidly-growing market.
-It also looks at the trends that are shaping this theme and identifies likely winners and losers.
-The report is global in scope, including analysis of smart speakers markets across North America, Europe, and Asia-Pacific.

Reasons to buy

-This report provides an overview of the global smart speaker market, highlighting the leading players in territories such as the US, UK, China and South Korea, as well as identifying key emerging markets.
-It looks in detail at the major providers and their offerings, covering a range of companies including Alibaba, Amazon, Google, JD.com, Kakao, KT, Naver, SK Telecom, Sonos, and Xiaomi.
-It provides a forecast for the installed base of smart speakers, along with market share figures and information on merger and acquisition activity.
-The value chain demonstrates how smart speakers form part of the automated home market, one of the six distinct markets within the Internet of Things theme.

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Table of Contents

PLAYERS 
TRENDS 
Technology trends 
Macroeconomic trends 
Regulatory trends 
INDUSTRY ANALYSIS 
Market size and growth forecasts 
Competitive analysis 
Mergers and acquisitions 
Timeline 
VALUE CHAIN 
Conversational platforms 
Smart speakers 
COMPANIES SECTION
CONSUMER ELECTRONICS SECTOR SCORECARD 
Who's who in the consumer electronics sector 
Thematic screen 
Valuation screen 
Risk screen 
TECHNOLOGY BRIEFING 
GLOSSARY 
APPENDIX: OUR "THEMATIC" RESEARCH METHODOLOGY

Reasons to Purchase

-Outperform competitors using accurate up to date demand-side dynamics information.
-Identify growth segments for investment.
-Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
-Create regional and country strategies on the basis of local data and analysis.
-Stay abreast of the latest customer and market research findings
-Benchmark performance against key competitors.
-Develop strategies based on likely future developments.
-Utilize the relationships between key data sets for superior strategizing.
-Suitable for supporting your internal and external presentations with reliable high quality data and analysis
-Gain a global perspective on the development of the market.
-Report will be updated with the latest data and delivered to you within 3-5 working days of order.

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Posted by on Thursday December 06 2018, 7:21 AM EST. All trademarks acknowledged. Filed under Software & Services, Technology Hardware & Equipment, Technology, Media, & Telecommunications, Telecommunication. Comments and Trackbacks are open. Follow responses: RSS 2.0

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