United Kingdom Advertising Market 2018 By Key Companies The Interpublic Group of Companies, Inc., Omnicom Group, Inc., Publicis Groupe SA, WPP plc

Advertising in the United Kingdom Market industry profile provides top-line qualitative and quantitative summary information including: market value 2012-16, and forecast to 2021. The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Key Leading Major Companies Mentioned:

The Interpublic Group of Companies, Inc., Omnicom Group, Inc., Publicis Groupe SA, WPP plc

Essential resource for top-line data and analysis covering the United Kingdom advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The UK advertising industry generated total revenues of $4,144.4m in 2016, representing a compound annual growth rate (CAGR) of 5.5% between 2012 and 2016.
- With the average time spent on mobile phones being approximately 90 minutes per day and the average number of times customers check their phones per day being over 100 times; this represents a lucrative growth avenue for ad agencies.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $1,237.5m, equivalent to 29.9% of the industry's overall value.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United Kingdom
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United Kingdom
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom advertising market with five year forecasts

Reasons to buy

- What was the size of the United Kingdom advertising market by value in 2016?
- What will be the size of the United Kingdom advertising market in 2021?
- What factors are affecting the strength of competition in the United Kingdom advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the United Kingdom's advertising market?

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Posted by on Thursday July 12 2018, 5:06 AM EDT. All trademarks acknowledged. Filed under Business Services, Featured Press Release, Media, Technology, Media, & Telecommunications. Comments and Trackbacks closed. Follow responses: RSS 2.0

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