Wheat Protein Market Applications with latest Trends & Forecast 2027: Archer Daniels Midland Company, Cargill, Incorporated, Roquette Frères.

The global wheat protein market is accounted to US$ 2,001.92 Mn in 2018 and is expected to grow at a CAGR of 5.4% during the forecast period 2019 – 2027, to account to US$ 3,197.21 Mn by 2027.

Wheat proteins are defined as plant-based proteins which are mainly extracted by processing wheat using different enzymes. These proteins are a type of insoluble functional protein which possesses unique visco-elastic characteristics and offer elasticity and extensibility to the product. They are considered as a viable alternative for animal-based protein and are widely used across several end use application such as bakery & confectionary, animal feed, nutrition supplements, cosmetics & personal care and others. The growing number of vegan population along with rise in demand for plant sourced foods is influencing the growth of wheat protein market. On the basis of geography, Asia-Pacific wheat protein market is expected to grow at the highest CAGR. Factors such as overall growth of the economy, rising population, increasing awareness on low calorie & nutritional food changing demographics in terms of consumer life style, and booming food & beverage industry are driving the market for wheat protein in the Asia Pacific region. Improved lifestyle and growing economy are some of the other key dynamics that are contributing to the growth of the wheat protein market.

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Some of the major players in the wheat protein market include Archer Daniels Midland Company, Cargill, Incorporated, Roquette Frères., Kröner-Stärke GmbH, Glico Nutrition Co.,Ltd, Crespel & Deiters GmbH & Co. KG, CropEnergies AG, Manildra Group, MGP Ingredients Inc., and Tereos Group among others.

The wheat protein market is bifurcated based on application as bakery & snacks, pet food, nutritional bars & drinks, processed meat, meat analogs and others. In 2018, the bakery and snacks segment dominated the wheat protein market. Wheat protein are increasingly being used in the bakery industry as they provide high moisture content, better absorption of water and offers softness in the final product. With the shift in consumer eating habits along with the growing demand for bakery and snacks items, the demand for wheat protein has substantially increased. Also, presence of major manufacturers engaged in production of wheat protein to serve bakery and snacks application base is also driving the growth of the segment.

Wheat proteins are defined as plant-based proteins which are mainly extracted by processing wheat using different enzymes. These proteins are a type of insoluble functional protein which possesses unique visco-elastic characteristics and offer elasticity and extensibility to the product.

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The eating patterns of consumers have been drastically changed owing to increasing westernization and growing globalization. The growth of various fast food products is driven by rising working population and increasing youth population. Packaged bakery and snack products are being increasingly consumed across the world. In Europe, growing health concerns and surge in aging population have urged consumers to opt for healthier food substitutes such as value-added baked goods. This change in consumer preference toward ready-to-eat foodstuffs has augmented the demand for bakery products, thereby influencing the growth of the wheat protein market. Also, the increasing demand for premium pet food products from developing and developed countries is one of the key driving factors for the wheat protein market growth.

Moreover, the rising cognizance about the benefits of commercially manufactured dog food and growing concerns about pet health has led to remarkable growth in the wheat protein market globally. Wheat protein has gained substantial traction from meat, fish, and poultry products processers for its excellent binding and filler properties. Wheat protein has been perceived to be widespread among gym-obsessed and athletes for enhancing strength and muscle gain. Consumer preferences toward meat-free diets are a key driving factor for the use of plant-derived proteins such as wheat protein in several consumable ready-to-eat products.

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Frequently Asked Question and Answers

Q.1. Which key factors drive the growth of wheat protein across the globe?
Ans. The rising application of wheat protein in bakery and snacks, functional food and beverages and pet food industry is influencing the growth of the wheat protein market. Change in consumer lifestyles, dietary patterns and preference toward ready-to-eat foodstuffs has augmented the demand for bakery and snack products. Also, the growing health concerns have urged consumers to opt for healthier food substitutes such as plant-based food and beverages. Wheat protein possess several characteristics features which includes high amount of hydroscopicity, texturing, extensibility, viscoelasticity, liposuction emulsification which makes them suitable for bakery and snack, functional food and beverages. They are considered as a viable alternative for animal-based protein thus used in pet food. Wide applications of wheat protein in aforementioned industries is expected to drive the market growth.

Q.2. Which global region is the largest market for wheat protein?
Ans. North America holds the largest share in the global wheat protein market. The largest market share of the North American region is primarily attributed to changes in lifestyle patterns of consumers and preference toward convenience food items. Additionally, changing food habits and rising number of vegan population in developed countries such as the US and Canada has led to a surged the demand for wheat protein. Wheat proteins are widely used in preparation of bakery and confectionery items, beverages and dairy products. Further, presence of strong manufacturing base for wheat proteins along with increased focus over research and development activities is further expected to expand the growth of the market in the region.

Q.3. Which is the most widely used application of wheat protein and why?
Ans. The bakery and snacks segment is expected to dominate the wheat protein market. Greater demand for indulgence foods and increasing health consciousness among consumers are some of the key factors that are influencing the market growth of plant-based bakery and snacks. The trend of veganism across the globe is also pushing the demand for organic or plant-based products. Wheat protein is an essential source of high-protein, low-carb, and high-fiber; these qualities are crucial for manufacturing bakery and snack products. Thus, leading bakery and snack manufacturers and market competitors are focusing on expanding their product lines with wheat-protein based products.

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Posted by on Thursday April 02 2020, 5:01 AM EDT. All trademarks acknowledged. Filed under Food. Comments and Trackbacks closed. Follow responses: RSS 2.0

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