Global Programmatic Display Market 2018 Share, Trend, Segmentation and Forecast to 2023
Global Programmatic Display Industry
New Study on “2018-2023 Programmatic Display Market Global Key Player, Demand, Growth, Opportunities and Analysis Forecast” added to Wise Guy Reports Database
Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
Surging Utilization of Mobile Advertising to Propel Growth
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With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
Global Programmatic Advertising Market Is Estimated to Reached $ 84.58 billion by 2017
As the ability to target audiences via programmatic became more apparent, marketers enthusiastically adopted it. In 2017, global programmatic digital display ad spend alone will reach US$84.58 billion, according to QYReseach. That’s a jump of 24 percent over the previous year and represents 67 percent of all digital display ad spend. One of the things that makes programmatic so successful is the chance to select exactly the audience you think will be most interested in your ad and then to use dynamic creative to deliver an impression designed specifically for them.
The major players in global market include
Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina
Geographically, this report split global into several key Regions, with, revenue (million USD), market share and growth rate of Programmatic Display for these regions, from 2012 to 2023 (forecast)
North America
Europe
China
Asia (Except China)
South America
Others
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Some points from table of content:
1 Industry Overview 1
1.1 Programmatic Display Market Overview 1
1.1.1 Programmatic Display Product Scope 1
1.1.2 Market Status and Outlook 1
1.2 Global Programmatic Display Market Size and Analysis by Regions (2013-2018E) 2
1.2.1 North America Programmatic Display Market Status and Outlook 4
1.2.2 EU Programmatic Display Market Status and Outlook 5
1.2.3 Asia (Except China) Programmatic Display Market Status and Outlook 6
1.2.4 China Programmatic Display Market Status and Outlook 7
1.2.5 South America Programmatic Display Market Status and Outlook 8
1.3 Programmatic Display Market by End Users/Application 8
1.3.1 Game Ads 9
1.3.2 E-commerce Ads 10
1.3.3 Travel Ads 11
2 Global Programmatic Display Competition Analysis by Players 12
2.1 Global Programmatic Display Market Size (Million USD) by Players (2017-2018E) 12
2.2 Competitive Status and Trend 16
3 Company (Top Players) Profiles and Key Data 17
3.1 Facebook 17
3.1.1 Company Profile 17
3.1.2 Main Business/Business Overview 17
3.1.3 Facebook Programmatic Display Revenue (Million USD) (2017-2018E) 18
3.2 Google(Doubleclick) 20
3.2.1 Company Profile 20
3.2.2 Main Business/Business Overview 20
3.2.3 Google(Doubleclick) Programmatic Display Revenue (Million USD) (2017-2018E) 21
3.3 Alibaba 22
3.3.1 Company Profile 22
3.3.2 Main Business/Business Overview 22
3.3.3 Alibaba Programmatic Display Revenue (Million USD) (2017-2018E) 24
3.4 Adobe Systems Incorporated 25
3.4.1 Company Profile 25
3.4.2 Main Business/Business Overview 25
3.4.3 Adobe Systems Incorporated Programmatic Display Revenue (Million USD) (2017-2018E) 26
3.5 Tencent 28
3.5.1 Company Profile 28
3.5.2 Main Business/Business Overview 28
3.5.3 Tencent Programmatic Display Revenue (Million USD) (2017-2018E) 29
3.6 AppNexus 30
3.6.1 Company Profile 30
3.6.2 Main Business/Business Overview 30
3.6.3 AppNexus Programmatic Display Revenue (Million USD) (2017-2018E) 31
3.7 Amazon 32
3.7.1 Company Profile 32
3.7.2 Main Business/Business Overview 33
3.7.3 Amazon Programmatic Display Revenue (Million USD) (2017-2018E) 33
3.8 JD.com 35
3.8.1 Company Profile 35
3.8.2 Main Business/Business Overview 35
3.8.3 JD.com Programmatic Display Revenue (Million USD) (2017-2018E) 36
3.9 Yahoo 37
3.9.1 Company Profile 37
3.9.2 Main Business/Business Overview 37
3.9.3 Yahoo Programmatic Display Revenue (Million USD) (2017-2018E) 38
3.10 Verizon Communications 40
3.10.1 Company Profile 40
3.10.2 Main Business/Business Overview 40
3.10.3 Verizon Communications Programmatic Display Revenue (Million USD) (2017-2018E) 41
3.11 eBay 43
3.11.1 Company Profile 43
3.11.2 Main Business/Business Overview 43
3.11.3 eBay Programmatic Display Revenue (Million USD) (2017-2018E) 43
3.12 Booking 45
3.12.1 Company Profile 45
3.12.2 Main Business/Business Overview 45
3.12.3 Booking Programmatic Display Revenue (Million USD) (2017-2018E) 46
3.13 Expedia, Inc. 47
3.13.1 Company Profile 47
3.13.2 Main Business/Business Overview 47
3.13.3 Expedia, Inc. Programmatic Display Revenue (Million USD) (2017-2018E) 48
3.14 MediaMath 49
3.14.1 Company Profile 49
3.14.2 Main Business/Business Overview 49
3.14.3 MediaMath Programmatic Display Revenue (Million USD) (2017-2018E) 50
3.15 Baidu 51
3.15.1 Company Profile 51
3.15.2 Main Business/Business Overview 51
3.15.3 Baidu Programmatic Display Revenue (Million USD) (2017-2018E) 53
3.16 Rakuten 55
3.16.1 Company Profile 55
3.16.2 Main Business/Business Overview 55
3.16.3 Rakuten Programmatic Display Revenue (Million USD) (2017-2018E) 56
3.17 Rocket Fuel 57
3.17.1 Company Profile 57
3.17.2 Main Business/Business Overview 57
3.17.3 Rocket Fuel Programmatic Display Revenue (Million USD) (2017-2018E) 58
3.18 The Trade Desk 59
3.18.1 Company Profile 59
3.18.2 Main Business/Business Overview 59
3.18.3 The Trade Desk Programmatic Display Revenue (Million USD) (2017-2018E) 60
3.19 Adroll 62
3.19.1 Company Profile 62
3.19.2 Main Business/Business Overview 62
3.19.3 Adroll Programmatic Display Revenue (Million USD) (2017-2018E) 62
3.20 Sina 64
3.20.1 Company Profile 64
3.20.2 Main Business/Business Overview 64
3.20.3 Sina Programmatic Display Revenue (Million USD) (2017-2018E) 65
4 Global Programmatic Display Market Size Application (2013-2018E) 67
5 North America Programmatic Display Development Status and Outlook 69
5.1 North America Programmatic Display Market Size (2013-2018E) 69
5.2 North America Programmatic Display Market Size and Market Share by Players (2017-2018E) 69
5.3 North America Programmatic Display Market Size by Application (2013-2018E) 72
6 EU Programmatic Display Development Status and Outlook 75
6.1 EU Programmatic Display Market Size (2013-2018E) 75
6.2 EU Programmatic Display Market Size and Market Share by Players (2017-2018E) 75
6.3 EU Programmatic Display Market Size by Application (2013-2018E) 78
7 Asia (Except China) Programmatic Display Development Status and Outlook 81
7.1 Asia (Except China) Programmatic Display Market Size (2013-2018E) 81
7.2 Asia (Except China) Programmatic Display Market Size and Market Share by Players (2017-2018E) 81
7.3 Asia (Except China) Programmatic Display Market Size by Application (2013-2018E) 84
8 China Programmatic Display Development Status and Outlook 87
8.1 China Programmatic Display Market Size and Forecast (2013-2018E) 87
8.2 China Programmatic Display Market Size and Market Share by Players (2017-2018E) 87
8.3 China Programmatic Display Market Size by Application (2013-2018E) 90
9 South America Programmatic Display Development Status and Outlook 93
9.1 South America Programmatic Display Market Size and Forecast (2013-2018E) 93
9.2 South America Programmatic Display Market Size and Market Share by Players (2017-2018E) 93
9.3 South America Programmatic Display Market Size by Application (2013-2018E) 96
10 Market Forecast by Regions and Application (2018E-2023) 99
10.1 Global Programmatic Display Market Size (Million USD) by Regions (2018E-2023) 99
10.1.1 North America Programmatic Display Revenue and Growth Rate (2018E-2023) 101
10.1.2 EU Programmatic Display Revenue and Growth Rate (2018E-2023) 102
Continued…….
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Posted by
Vivian Dsena
on Friday July 06 2018, 5:15 AM EST.
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