Kim Kardashian Replaced By A Dog In Super Bowl Ad

Kim Kardashian Replaced By A Dog In Super Bowl Ad

The reality TV star is being booted for a Skechers advertisement and will now be replaced by a dog for the ad this year.

Kim Kardashian’s Super Bowl ad for Skechers' Shape-Up shoe in 2011 won't be featured again for the footwear company this year. Instead, Skechers is going with a spot featuring a French bulldog.

Kardashian earned negative publicity from her 72-day marriage to Kris Humphries, but a Skechers executive said that split had nothing to do with this one.

Skechers Fitness president Leonard Armato told USA Today, "Kim got us more attention than we ever dreamed." He further added “We have to establish Skechers as more than a lifestyle company."

The new ad will feature the Skechers' pooch wearing the company's new high-tech GOrun shoes and racing a pack of greyhounds. Dallas Mavericks owner Mark Cuban will also appear in the advertisement.

"I'm not Kim Kardashian," Cuban acknowledges. "But one of the things I do know is high technology and how to use it."

Kardashian's Super Bowl ad for the shoe company last year featured the "Keeping up with the Kardashians" star on the floor in a revealing workout outfit, before breaking up with her trainer in favor of Skechers' Shape-Ups.

Posted by Kade Quinn on Thursday January 12 2012, 4:33 AM EDT. Ref: Google. All trademarks acknowledged. Filed under Entertainment, Featured News. Comments and Trackbacks closed. Follow responses: RSS 2.0