Life After Steve Jobs: Apple Gears Up for New Products

Life After Steve Jobs: Apple Gears Up for New Products

Apple Inc. chief executive Tim Cook discusses about big expectations for the world's largest technology company, saying in an interview that the company is preparing to release some "incredible" new products

When asked about possibilities such as whether Apple would develop a smaller iPhone or a television, he gave no details, vowing to "double down" on product secrecy.

During the opening interview and his first appearance at the annual event Tuesday evening at the D: All Things Digital conference, Mr. Cook stressed continuous innovations.

Mr. Cook said that Apple Co. hinted at big things ahead and said that the company would continue to innovate. The 51-year-old Apple veteran also provided a rare hint of how he is doing things differently from his predecessor Steve Jobs.  He said Apple would be more transparent about issues related to social change, including labor rights in China, where Apple has faced scrutiny.

Mr. Cook highlighted the growth of Apple's existing $99 Apple TV box.  He called the device still relatively a niche product.

He did identify one priority of the company –Siri — the voice-response technology Apple delivered with its latest iPhone, which has received criticisms for not working consistently.

Furthermore, Mr. Cook told the audience to "stay tuned" on the question of whether Apple would have a partnership with Facebook Inc., the social-networking site that still isn't integrated into iPhone. The business relations between the technology powerhouses are persistent topics of gossips in Silicon Valley, particularly as Apple has struck a deal with social service Twitter. "I think we can do more with them," he said.

Mr. Cook also addresses his frustration with the company's proliferating patent battles with Samsung Electronics Co. and other smartphone rivals.

Posted by Melanie Mendoza on Thursday May 31 2012, 5:11 AM EST. Ref: Google. All trademarks acknowledged. Filed under Featured News, Shopping. Comments and Trackbacks closed. Follow responses: RSS 2.0