Apple Working On Lower End, Cheaper iPhone

Apple Working On Lower End, Cheaper iPhone

With Apple losing ground in the smartphone supremacy race, their whole strategy might change as a new, cheaper iPhone is in the works.

With a cheaper iPhone being something that was talked about for years, the cheaper iPhone could become a reality by the end of 2013.

The trick to making the iPhone cheaper would apparently be a combination of recycling and plastics. This means that the body of the new phone would be made out of polycarbonate, not aluminum like the current models. While in an effort to reduce the price even more the parts of the iPhone would be recycled from older models.

This seems to be new ground for Apple who has always made products that targeted the more expensive high end consumers.

However, since Tim Cook took charge as CEO in 2011 things appear to be changing with Apple coming out with the iPad mini, a cheaper smaller iPad to go with the normal top of the range one.

An idea to come up with a cheaper iPhone was concocted in 2009 but only became a plan in 2010 after the release of the iPhone 4.

With Apple’s worldwide shipments falling from a peak of 23 percent to a mere 14 percent in just a couple of months, it seems that the cheaper iPhone is a necessity to prevent sales from falling while less expensive Android powered smartphones are eating at Apples profits.

Posted by James Fried on Wednesday January 09 2013, 8:37 AM EST. Ref: The Wall Street Journal. Link. All trademarks acknowledged. Filed under Featured News, Finance. Comments and Trackbacks closed. Follow responses: RSS 2.0