Taxi Advertising Popular In New York City

Taxi Advertising Popular In New York City

These days, taxi advertising has become a popular marketing tool for the business industry. When you go to various cities all over the world, you will be seeing taxis carrying advertisements for all niche in the business industry such as restaurants, apparel, hotels and even, personal hygiene products. The city where you can most commonly see the use of such advertisement is New York City. After all, this is the city that has the most number of establishments all over the world.

Most companies from other parts of the world are curious as to why the taxi advertising strategy has become so popular in the city of new York. This is because New York taxi advertising offers a wide array of benefits that not other form of advertising can compare to. This type of advertising actually offers benefits not only to the company owners but to the target audience and the environment as well. Here are some of the benefits that you can enjoy when you employ taxi advertising in New York City:

Benefits for businesses:

Cost effective
As compared to the other forms of marketing being employed today in New York, it is taxi advertising that is the most cost effective of all. According to some studies, the use of taxi advertisement provides the lowest CPM of all the media used. This is because the taxi advertisement is mobile. It reaches all the parts of the city in just a single day, allowing you to reach a wider audience with just a single promotional material.

Establish brand or foot traffic
Taxis in New York travels about an average of 2000 miles every week. When you place your advertisement on such vehicles, your advertisement will be able to deliver you the highest level of audience reach that you cannot achieve via other marketing methods that are available for you.

Population Flow
When it comes to taxi advertising, your advertisement can follow the flow of people all throughout the day. Taxis go where people go and because of this, your advertisement can be seen by most people in just a short period of time. Taxi advertisements can be seen where people shop, work and even, play.

Benefit for the target audience:
Fascinating
Most taxi ads contain visuals that would explain the benefit of the product. Because of this, the target audience will never have to bore themselves out reading long articles just to know what the product is all about. Taxi ads fascinates the audience and at the same time, informs them about the benefits of a certain product or service.

Benefit for the environment:
Eco-friendly
Taxi advertisement offers great benefits for the environment. With taxi advertisement, you do not have to produce bundles of leaflets or paraphernalia to go around the city. Such paper ads would just end up being littered in the crowded streets of New York city, adding to their garbage. With taxi advertisements, companies only have to produce a few pieces of these posters, place it on some taxis and it would reach out to both new and old clients.

With all these benefits, it is no wonder why taxi advertisement has become big in New York city!

Posted by Melanie Mendoza on Tuesday January 14 2014, 1:54 AM EST. All trademarks acknowledged. Filed under Finance. Comments and Trackbacks closed. Follow responses: RSS 2.0