Massage Chair Market 2017 – Entry Exit of Key Players, Identify Opportunities and Challenges

This market research report includes a detailed segmentation of the global massage chair market by end-users (residential and commercial) and types (Traditional /Upper body massage type and robotic/full body massage type) of massage chair. It outlines the market shares for key regions such as Europe, USA, China, Japan and ROW. The key vendors analyzed in this report are Inada, Fujiyorki, Osaki Massage Chair, and Panasonic. Other prominent vendors in the market include Cozzia, Human Touch, Fujita, Infinite Creative Enterprises, Luraco Technologies, Osim and etc.

 

Geographically, this report split global into several key Regions, with sales, revenue (Million USD), Market Share (%) and growth rate of Massage Chair for these regions, from 2012 to 2022 (forecast), covering

USA

China

Europe

Japan

 

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Major players in global market include:

Panasonic

Osaki

Inada

Fujiiryoki

Human Touch

OSIM

Omega

Luraco

Infinity

Ogawa

Cozzia

 

The vendors in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The high vendor competition has led to an increased number of mergers and acquisitions, wherein smaller entities are being acquired by or are being merged with, major players.

 

On the basis of product, with Sales, Revenue, Price and Gross Margin, market share and growth rate of each type, the massage chair market is primarily split into

Full Body Massage Chair

Upper Body Massage Chair

 

On the basis on the end users/applications, focusing on sales, market share and growth rate of Massage Chair in each application, this report covers

Residential

Commercial

 

The residential segment dominated the market during 2016, with a market share of about 67%. With the rise in disposable income and standard of living, the residential segment of the premiere massage chair market is expected to grow during the forecast period.

 

Table of Content: Key Points

 

1 Massage Chair Overview          1

1.1 Product Overview and Scope of Massage Chair       1

1.2 Classification of Massage Chair       1

1.2.1 Full Body Massage Chair               2

1.2.2 Upper Body Massage Chair         3

1.3 Applications of Massage Chair         5

1.3.1 Residential         6

1.3.2 Commercial       7

1.4 Massage Chair Market by Regions 8

1.4.1 USA Status and Prospect (2012-2022)     8

1.4.2 China Status and Prospect (2012-2022)  9

1.4.3 Europe Status and Prospect (2012-2022)               10

1.4.4 Japan Status and Prospect (2012-2022)  11

1.5 Global Market Size (Value and Volume) of Massage Chair (2012-2022)         12

1.5.1 Global Massage Chair Sales and Growth Rate (2012-2022)            12

1.5.2 Global Massage Chair Revenue and Growth Rate (2012-2022)    13

…

9 Industrial Chain, Sourcing Strategy and Downstream Buyers   98

9.1 Massage Chair Industrial Chain Analysis      98

9.2 Upstream Raw Materials Sourcing 98

9.3 Raw Materials Sources of Massage Chair Major Manufacturers in 2016        99

9.4 Downstream Buyer Analysis            99

10 Marketing Strategy Analysis, Distributors/Traders     101

10.1 Marketing Channel            101

10.1.1 Direct Marketing           102

10.1.2 Indirect Marketing       103

10.2 Market Positioning            104

10.2.1 Pricing Strategy              104

10.2.2 Brand Strategy               106

10.2.3 Target Client   107

10.3 Distributors/Traders List  107

11 Market Effect Factors Analysis             110

11.1 SWOT Analysis of Massage Chair 110

11.2 Consumer Needs/Customer Preference Change 110

…Continued        

 

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Contact Info:                                                         

NORAH TRENT                                                      

Partner Relations & Marketing Manager

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