A2P SMS Market (2017 – 2025) – Global Analysis and Forecasts By Type (Traditional & Managed Messaging Services, Cloud API Messaging Platform); By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services); By Business Model (Small & Medium Enterprise, Large Enterprise); By vertical (BFSI, Media & Entertainment , Travel & Transport , Hospitality, Retail, and Others)

The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it. Global A2P SMS equipment market is expected to grow from US$ 44.12 Bn in 2017 to US$ 60.55 Bn by 2025 at a CAGR of 4.1% between 2018 and 2025.

The report focuses on an in-depth segmentation of this market based by type, application, business model, and end user verticals. The geographic segmentation of the report covers six major regions including; North Americas, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SA). The regional market has been further bifurcated by respective countries. By end-user segment professional sector accounted for the largest share of the A2P SMS equipment market in 2017; whereas, APAC region is expected to grow at the highest CAGR during the forecast period.

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The report aims to provide an overview of global A2P SMS equipment market with detailed market segmentation. Also, it analyzes the current A2P SMS equipment market scenario and forecasts the market till 2025. The report covers market dynamics effecting the market during the forecast period. Furthermore, the report analyzes the competitive scenario, geographic trends, and opportunities in the markets with respect to all geographic regions. The report also includes the detailed company profiles of the key players in the market along with their market strategies. The report also provide PEST analysis of all five regions along with the SWOT analysis for all company profiled in the report.

APAC is one of the prominent regions in A2P SMS equipment market which will contribute highest revenue globally due to technological developments and considerable application of A2P SMS equipment in different end-user segment. Rapidly growing economies in Asia-Pacific (APAC) with significant growth construction sector will pave the path for increasing adoption and propel the market for A2P SMS equipment market. The APAC region is expected to lead the market with highest CAGR during the forecast period. Some of the key players of A2P SMS equipment market include ANAM Technologies, Beepsend AB (acquired by Twillo Inc.)., CLX Communications AB., Dialogue Communications Ltd. (acquired by Clx Commuications AB), DIMOCO Messaging GmBH, Infobip ltd, Nexmo Inc. (acquired by Vonage), Syniverse Technologies, LLC, Tanla Solutions and Trillian Group Ltd, among others.

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Posted by Sameer Joshi on Tuesday July 17 2018, 5:45 PM EDT. All trademarks acknowledged. Filed under Uncategorized. Comments and Trackbacks closed. Follow responses: RSS 2.0