Amazon Video Establishing Virtual Reality Team

A job posted revealed that Amazon is set to enter the virtual reality market. The post, which was spotted by UploadVR, indicated that the Seattle-based company is in the market for a senior software development manager. The person hired will lead the virtual reality team of Amazon Video.

While virtual reality has taken the limelight since the start of the year, it has focused mainly on new headsets set to be offered in the market, including the HTC Vive ad Oculus VR. Once these devices are released, consumer will have the opportunity to immerse themselves into the digital world. This is the market Amazon is expected to enter.

The company does not appear to be focused on hardware for the moment since it is expected to concentrate on the creation of an immersive video content platform. The video-streaming service of Amazon has a number of competitors in the market. The company is aiming to set itself apart with the creation of original shows through Amazon Studios. However, the company wants to stay one step ahead with virtual reality.

A job posted revealed that Amazon is set to enter the virtual reality market. The post, which was spotted by UploadVR, indicated that the Seattle-based company is in the market for a senior software development manager. The person hired will lead the virtual reality team of Amazon Video. While virtual reality has taken the limelight since the start of the year, it has focused mainly on new headsets set to be offered in the market, including the HTC Vive ad Oculus VR. Once these devices are released, consumer will have the opportunity to immerse themselves into the digital world. This is the market Amazon is expected to enter. The company does not appear to be focused on hardware for the moment since it is expected to concentrate on the creation of an immersive video content platform. The video-streaming service of Amazon has a number of competitors in the market. The company is aiming to set itself apart with the creation of original shows through Amazon Studios. However, the company wants to stay one step ahead with virtual reality. The job description indicates that the Virtual Reality team will look into the development of a platform and interface designed for immersive storytelling. While the description is clear about the intentions of the company, a spokeswoman from the company did not release any other details about the job. Netflix already created a virtual reality application for the Samsung Gear VR headset while Hulu is currently developing its own. Similar to apps designed for smartphones, the content developed the headsets will determine the success of virtual reality, and Amazon has been known to offer quality content for consumers. The market has had mixed reactions on the devices developed by Amazon. While the Kindle e-reader succeeded in the market, the same cannot be said for the Amazon Fire phones and tablets. Even as the company is a popular online retailer, the objective of the platform is to persuade consumers to satisfy their need for virtual reality experiences through Amazon.

Amazon Video Establishing Virtual Reality Team - image credit: digitaltrends.com

The job description indicates that the Virtual Reality team will look into the development of a platform and interface designed for immersive storytelling. While the description is clear about the intentions of the company, a spokeswoman from the company did not release any other details about the job.

Netflix already created a virtual reality application for the Samsung Gear VR headset while Hulu is currently developing its own. Similar to apps designed for smartphones, the content developed the headsets will determine the success of virtual reality, and Amazon has been known to offer quality content for consumers.

The market has had mixed reactions on the devices developed by Amazon. While the Kindle e-reader succeeded in the market, the same cannot be said for the Amazon Fire phones and tablets. Even as the company is a popular online retailer, the objective of the platform is to persuade consumers to satisfy their need for virtual reality experiences through Amazon.

Posted by on Wednesday March 09 2016, 11:07 PM EST. All trademarks acknowledged. Filed under Technology. Comments and Trackbacks closed. Follow responses: RSS 2.0

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