ASIA ACCOUNTED FOR $184 BILLION IN THE TV AND RADIO BROADCASTING MARKET IN 2016.

TV And Radio Broadcasting is defined as production and distribution of audio and video content through different modes of electronic communication. Based on the methods of communication and services provided, the industry is divided into two segments: cable and other subscription programming and radio and television TV and radio broadcasting.

The global TV and radio broadcasting market grew from $476 billion in 2012 to $586 billion in 2016 and it will reach $713 billion in 2020.

Restraints on the market during historic growth:

• Capital-Intensive Industry
• Regulations

Restraints on the market during forecast growth:

• Changing Customer Demands
• Online Streaming

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Asia was the second largest region accounting for $184 billion or 31.5% market share.

The leading competitors in the global TV and radio broadcasting market are DirecTV, Walt Disney, Time Warner Inc, Comcast Corp, Time Warner Cable,DISH Network, CBS Corporation and Viacom Inc. The TV and radio broadcasting market is fairly consolidated. The top five competitors in the market made up only 24%of the total market in 2016. DirecTV was the largest competitor of the market, followed by Walt Disney, Time Warner Inc, Comcast Corp, Time Warner Cable, DISH Network, CBS Corporation and Viacom Inc.

DirecTV was the largest company in the TV and radio broadcasting industry market with 5.7% share in the market. The company was founded in the year 1990 and is currently headquartered in El Segundo, California.

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TV And Radio Broadcasting media has undergone significant changes in recent years. The transition to digital TV and radio broadcasting has allowed television stations to offer additional programming options through digital sub channels. A number of new commercial networks airing specialty programming such as history, wildlife and lifestyle programs have been introduced. Many educational and religious broadcast networks were also launched to cater to niche audiences.

Broadcasters should focus on diversification of channel offerings to increase consumer base.

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Posted by Oliver Guirdham on Tuesday February 21 2017, 7:30 AM EST. All trademarks acknowledged. Filed under Uncategorized. Comments and Trackbacks closed. Follow responses: RSS 2.0