US Video Games Market The ongoing transition of video games software towards digital purchases has continued to drive a shift in the video games market. Video games software (physical) saw value sales fall year-on-year for the seventh consecutive year in 2015, while video games software continued to grow by double digits, as US consumers purchased […]
US Traditional Toys and Games Market Film releases in licensed franchises were a critical contributor to growth in traditional toys and games in the US in 2015. Star Wars: The Force Awakens, the first Star Wars film to be released in seven years, was an enormous box office success, and created substantial opportunities for licensed […]
US Toys and Games Market Toys and games saw strong growth in 2015, expanding by 5% in current value terms. Traditional toys and games were particularly strong in 2015, as a result of new licensed property releases coinciding with blockbuster films and their associated merchandising. In addition to improvements in the traditional toys and games […]
US Tissue and Hygiene Market Tissue and hygiene continued its steady growth throughout 2015. Tissue and hygiene in the US is fairly saturated as most of the products are viewed as essential, so growth is mainly attributed to population growth. Growth in incontinence continues to outpace the rest of tissue and hygiene as a large […]
US Incontinence Market A continued change in cultural attitudes towards incontinence continues to provide sales growth for the category. Additionally, increased exposure through innovative advertising campaigns such as Kimberly-Clark’s “Underwareness” for its Depend brand or the approximately US$125 million dollar advertising and promotional budget for Procter & Gamble’s Always Discreet will continue to familiarise the […]
China Beauty and Personal Care Market Amidst the uncertain global economy and domestic economic downturn, the Chinese beauty and personal care market continued to record strong current value growth in 2015, driven by steady demand for hair care and oral care products as well as rising interest in colour cosmetics and skin care. This can […]
US Alcoholic Drinks Market Alcoholic drinks in 2015 outperformed the historic period CAGRs in both volume and value terms, with per capita consumption reaching levels unseen since 2010. Value growth continues to outpace volume growth in all major alcohol segments, indicative of consumer interest and demand for more premium alcoholic drinks. Growth in the high-spending, […]
US Wine Market Higher-quality wines continue to be trending upwards in the US wine market. Driving premiumisation is an underlying growth in interest from the youngest alcohol-consuming generation, millennials, who have shown a preference for higher-quality goods across industries. As this consumer group’s incomes rise, they have shown a developing interest in wine and are […]
US Spirits Market Classic and authentic persisted as a driving trend in spirits in 2015. The ongoing craft spirits boom taking place in the US, reminiscent of where craft beer was a decade or so ago, is rooted in consumer demand for traditional, well made, richly flavoured spirits. Similarly, cocktails’ growing prevalence and renaissance, both […]
US Rtds/High-Strength Premixes Market Launched in 2012, Anheuser-Busch InBev’s Bud Light Rita’s explosive rise in malt-based RTDs propelled total RTDs/high-strength premixes growth in 2012 and 2013, but as consumers have grown exhausted with the brand and turned to other alcohol offerings, RTDs/high-strength premixes recorded strong declines in 2015. The leading brand’s 31% total volume decline in […]
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