Content Moderation Solutions Market is projected to reach a value of US$ 26 Bn by 2030

Automated Content Moderation Solutions to Augment Growth, Market to Register Healthy CAGR of 10.5%

Content moderation solutions market has been booming owing to an increase in data generated. Content moderation is still in its nascent stages of development and is expected to enter growth stage by mid-term forecast. Significant increase in spending on communications and media services as well as government regulations to create a safe haven for online users, is expected to increase demand for content moderation solutions. To sustain this demand, reliance on automated content moderation solutions is expected to increase. Investments in artificial intelligence and strides in machine learning are expected to supplement growth of automated content moderation solutions. Owing to conducive market environment and increase in preference of automated content moderations solutions, the market is expected to grow at a staggering CAGR of 10.5%.

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Content Moderation Services will Remain in Forefront

Content Moderation Services account for more than 60% of current revenue share in content moderation solutions market. Content moderation services have grown in recent years, owing to an increase in outsourcing of these services. While share of content moderation services is expected to erode in coming years with companies inclining towards in-house spending, the lead of content moderation services is expected to persist during forecast period. Introduction of hybrid content moderation is expected to retain steady demand for content moderation services.

Government Regulations to Sustain Growth of Content Moderation Solutions

With a significant increase in user generated content and personal data shared on social platforms, governments have started imposing multiple regulations to protect user privacy. Implementation of GDPR in Europe has been one of the recent impositions for user protection. The European Union has recommended an increased need for online platforms to increase moderation, and imposition of binding regulations are expected in the future. Owing to these changes in Europe, growth of content moderation solutions in MEA region are expected to follow northward trend, which is projected to present absolute opportunity of around US$ 5 Bn during forecast period.

Hybrid Platforms to Create Substantial Opportunities for Content Moderation Solutions

Manual content moderation has shown high attrition rate in comparison with other outsourced BPO industries, and has affected growth of content moderation services. To address this issue, content moderation solutions providers have implemented multiple solutions. Some companies have increased their investments in automated content moderation solutions, while others have started to work on hybrid content moderation solutions. Hybrid content moderation solutions are expected to be differentiated offerings that are likely to garner significant traction and offer lucrative returns during forecast period.

Companies Focused on Scaling Their Offerings, to Increase Adoption of Content Moderation Solutions

While concentration of small and medium enterprises has been high in content moderation solutions market, large enterprises have been scaling their capabilities for offering content moderation solutions. Alphabet Inc., HCL Technologies Limited, Wipro, and Alibaba Group Holding Limited have been on forefront, in increasing capabilities of their content moderation solutions. This increase in capabilities has been focused on increasing volume of content moderated, which in turn has attracted new contracts and subscriptions for their content moderation solutions.

• In 2019, Wipro received a contract to moderate Google’s YouTube, which has scaled up their operations to remove inappropriate videos and comments.
• In 2019, Cognizant cancelled their content moderation contract with Facebook effective from 1^st January 2020. Accenture, Genpact and Wipro are expected to benefit from cancellation of this content moderation contract.
• In 2019, HCL Technologies completed acquisition of IBM collaboration, commerce, digital experience and security software products. This acquisition included moderated services through IBM Connections (now HCL Connections).

In 2019, Amazon Web Services, Inc. introduced enhanced content moderation for Amazon Recognition video. Enhanced content moderation model has been reported to reduce false positive rates by 40%.

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Posted by Neha Bhosle on Friday February 19 2021, 10:04 AM EST. All trademarks acknowledged. Filed under Non FirstPage, Technology, Media, & Telecommunications. Comments and Trackbacks closed. Follow responses: RSS 2.0