Digital Map Market – Opportunity and Forecast, 2017-2023
According to a new report by Allied Market Research, titled, Digital Map Market by Usage, by functionality: Global Opportunity and Forecast, 2017-2023, the digital map market is projected to grow at a CAGR of 12.7% from 2017 to 2023. This is attributed to increase in the use of geospatial information and rise in use of smartphones.
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The global digital map market is segmented on the basis of usage, functionality, and region. Usage covered in this study include indoor and outdoor applications. By indoor applications, the market is classified into airports, malls, and departmental stores. By outdoor applications, the market is divided into automotive navigation, mobile & the internet, public sector agencies, and enterprises. Based on the functionality, the market categorized into computerized, scientific, and GPS navigation.
Increase in the use of geospatial information, growth in use of smartphones, and advancements in technology drive the growth of the global digital map market. However, availability of free crowdsourcing digital maps and legal challenges restrict the growth of the market.
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Digital Map Market Key Segments:
By Usage
- Indoor Applications
- Airports
- Malls
- Departmental Stores
- Outdoor Applications
- Automotive Navigation
- Mobile & The Internet
- Public Sector Agencies
- Enterprises
By Functionality
- Computerized
- Scientific
- GPS Navigation
Increase in the usage of 3D platforms & advanced technologies for surveying and making digital maps drives the growth of the global digital map market. However, growth in adoption of free crowdsourcing digital maps, stringent regulations, and legal challenges restricts the growth of the market. Rise in adoption of real-time digital maps offers a strong opportunity for the digital map.
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User Friendly Technological Advancements
There are a lot of technological advancements in digital maps such as traffic updates, road blocks, updated places of interest, landmarks, and others that make the digital maps more user-friendly. In addition, the increase in competition among the providers of digital map technology is prompting the vendors to increase their product portfolios and to enhance their technology to offer more user-friendly maps to the customers. For instance, Snapchat has launched a new user-friendly feature called "Snap Map", which allows users to see location of their friends and when they post their most recent snaps.
Key Market Players Profiled In The Report
- Apple Inc.
- Google Inc
- HERE
- Micello, Inc.
- TomTom International BV
- MiTAC International Corporation
- ARC Aerial Imaging Limited
- Esri
- Nearmap Ltd.
- MAPQUEST
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