Electric Fan Market 2017 India Trends, Market Share, Industry Size, Growth, Opportunities and Forecast to 2022

With India being a tropical country, fans are a must have for every home. Even though air conditioners and coolers have become a preferred source of maintaining a comfortable temperature, the age old reliable and affordable friend, the fan, remains well in fashion. The electric fan industry is well-established in the country and has grown significantly over the years. Large number of players in both, organized and unorganized market, has helped the fan industry to come a long way. However, much of the growth has been through organized players now as consumers move towards branded and more technologically efficient fans. A concerted move has been seen towards widening distribution reach and improving rural penetration by the organized players. Also, the threat from Chinese fans has lowered in the past few years due to squeezed competitiveness gap. During the forecast years, the market will continue to expand with niche categories like energy savings, premium fans and kid's fans. This period will witness a swing of launches in the decorative and premium fans, especially in the ceiling fan segment.
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According to “India Electric Fan Market Outlook, 2022”, the revenues for organized electric fan market are growing with a CAGR of 12.29% from the last five years. Higher disposable incomes, increased availability of continuous power and a faster shift to the organized sector has propelled the electric fan market in India. The electric fan industry is divided into product types like ceiling fans, table fans, pedestal fans, wall fans and others. Others include fans like industrial, exhaust, multi-utility, tower, bladeless, etc. In India, ceiling fans dominate the market heavily both in organized and unorganized sector. According to region, south India caters to the largest revenue share, followed by west and north. Eastern region is expected to grow fast in the coming few years.
The organized fan market is dominated by national brands like Crompton Greaves, Orient, Havells, Usha, Bajaj, Khaitan, etc. Due to increasing reach of all these national players, unorganized fan market is shrinking at a faster rate than before. Indian consumers are being more inclined towards branded fans due to their quality and durability, be it in urban or rural areas. Organized electric fan industry is categorized on the basis of price viz. economy fans, regular fans and premium fans. Economy fans are those which are priced below Rs. 1200, regular fans come in the range of Rs. 1200 to Rs. 2500 whereas premium fans are priced above Rs. 2500 for a single fan. Regular fans category is the largest category in India both in value and volume terms whereas sales of premium fans are growing robustly in the country. Unorganized fan market does not contain any such category division as they do not fit into the above mentioned price brackets.
Key Product Type
• Ceiling Fan
• Table Fan
• Pedestal Fan
• Wall Fan
• Others
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Key points in table of content
1. Executive Summary
2. India Electric Fan Market Outlook
2.1. Market Size By Value
2.2. Market Size By Volume
2.3. Market Share
2.3.1. By Region
2.3.2. By Product Type (Value & Volume)
2.4. India Organized Electric Fan Market
2.4.1. Market Size By Value By Category
2.4.2. Market Size By Volume
2.4.2.1. Overall Market
2.4.2.2. Economy Fan Market
2.4.2.3. Regular Fan Market
2.4.2.4. Premium Fan Market
2.4.3. Market Share
2.4.3.1. By Company
2.4.3.2. By Category (Value & Volume)
2.4.3.3. By Product Type (Value & Volume)
2.5. India Unorganized Electric Fan Market
2.5.1. Market Size By Value
2.5.2. Market Size By Volume
2.5.3. Market Share By Product Type (Value & Volume)
3. India Ceiling Fan Market Outlook
3.1. Market Size By Value (Organized & Unorganized)
3.2. Market Size By Volume (Organized & Unorganized)
4. India Table Fan Market Outlook
4.1. Market Size By Value (Organized & Unorganized)
4.2. Market Size By Volume (Organized & Unorganized)
5. India Pedestal Fan Market Outlook
5.1. Market Size By Value (Organized & Unorganized)
5.2. Market Size By Volume (Organized & Unorganized)
6. India Wall Fan Market Outlook
6.1. Market Size By Value (Organized & Unorganized)
6.2. Market Size By Volume (Organized & Unorganized)
7. Pricing Analysis
8. India Economic Snapshot
9. PEST Analysis
10. Policy & Regulatory Landscape
11. Trade Dynamics
11.1. Import
11.2. Export
12. Channel Partner Analysis
13. India Electric Fan Market Dynamics
13.1. Key Drivers
13.2. Key Challenges
14. Market Trends & Developments
14.1. Trend of Premiumization
14.2. A Shift to the Branded Electric Fans
14.3. Emerging Focus on Niche Categories
14.4. Growing Preference Towards Aesthetics
14.5. New Launches Directed Towards Energy Efficiency
15. Competitive Landscape
15.1. Porters Five Forces
15.2. Company Profiles
15.2.1. Crompton Greaves Ltd.
15.2.2. Usha International Ltd.
15.2.3. Orient Electric Limited
15.2.4. Havells India Limited
15.2.5. Bajaj Electricals Limited
15.2.6. Khaitan Electricals Limited
15.2.7. Surya Roshni Limited
15.2.8. Anchor Electricals Pvt. Ltd.
15.2.9. Polar Industries Ltd.
15.2.10. Luminous Power Technologies Limited
16. Strategic Recommendations
17. Disclaimer

Posted by Vivian Dsena on Thursday August 16 2018, 2:36 AM EST. All trademarks acknowledged. Filed under Uncategorized. Comments and Trackbacks closed. Follow responses: RSS 2.0