Famous brands may disappear in 2012

Famous brands may disappear in 2012

CoreBrand conducts 8,000 phone surveys of business leaders every year, and asked to rate brands based on favorability, overall reputation, perception of management, and investment potential. 

KODAK Bankruptcy wouldn't mean the end for Kodak as a business. The company and its brands could be bought or restructured. But it isn't looking good.

SEARS An operating loss is expected at Sears Holding Corp. for 2011 and the company is laying off 100 to 120 Sears and Kmart stores to keep up.

Avery Dennison It's perhaps best-known for Hi-Liter pens. Avery just sold its office and consumer products business to 3M for $550 million. Could this be the beginning of the end for Avery?

Aon This is a surprise: The reinsurer signed a huge new sponsorship contract with Manchester United. Its name is arguably better known globally now than it has been in years.

CA Technologies Financially, CA is in rude health. The company used to be better known as Computer Associates but that name was tarnished by an accounting scandal in the mid-2000s.

Yum! Brands Yum! Is the owner of KFC, Taco Bell and Pizza Hut. The three restaurant chains were originally spun out of PepsiCo, and the company is doing well as a whole. But the fourth moniker isn't adding any brand equity.

PPG The former Pittsburgh Plate Glass Company makes paint and other industrial products. PPG suffers from a similar problem as Yum! -- Its individual products and brands are famous in their own worlds, but the parent company remains an unknown.

Steelcase Steelcase is an office furniture manufacturer. They've been able to withstand the ups and downs of the office furniture industry. But they don't have a strong corporate brand.

KeyCorp. It's a bank, and like all banks suffers from the horrible reputation of the financial services industry as a whole.

Posted by Melanie Mendoza on Monday January 09 2012, 2:07 AM EDT. Ref: Google. All trademarks acknowledged. Filed under Shopping. Comments and Trackbacks closed. Follow responses: RSS 2.0