Future Foodservice Austria Market 2017-By Facilitate Decision-Making and Analyzing Market Data on 2021

Summary

"Austria - The Future of Foodservice to 2021", provides extensive insight and analysis of the Austrian foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

 

Despite a largely stagnant economy in recent years, Austria remains a highly affluent country in comparison to much of wider Europe, boasting one of the continent’s highest GDP rates per capita. As such, regular out-of-home meal occasions remain an easily affordable luxury.

 

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Demographic changes, including a rapidly aging population, will create new challenges for operators, particularly those that rely heavily on younger cohorts. The country’s sizeable rural population, as well as a strong desire among consumers to support local businesses, has kept the Austrian foodservice market relatively fragmented.

 

Presistently high levels of discretionary incomes are expected to create a more quality-orientated foodservice market in future years, leading to the growth of fast-casual brands in particular.

 

The report includes -

- Overview of Austria's macro-economic landscape: detailed analysis of current macro-economic factors and their impact on India's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

- Growth dynamics: in-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops) within Austria's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Austrian population.

- Key players: overview of market leaders within the three major channels including business descriptions and number of outlets.

- Case Studies: learn from examples of recent successes and failures within Austria's foodservice market.

 

Scope

- As Austrian consumers continue to heavily favour domestic companies and brands, much of the foodservice market remains fragmented. International operators are therefore regularly seeking to create links between their brands and Austrian culture.

- As consumers display little evidence of brand loyalty, product innovation has taken on greater importance among operators.

- Austria’s coffee and tea shop market has entered a transitional period, moving away from instant and on-the-go coffee and towards longer, drawn out occasions, akin to that of traditional Viennese cafes. This transaction has been further facilitated by a number of ‘third-wave’ coffee shop operators that have entered the market.

 

Reasons to buy

- Specific forecasts of the Austrian foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops) will allow readers to understand the wants and needs of their target demographics.

- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Austria's foodservice market.

 

Table of Content: Key Points

Introduction

Report Guide

Executive Summary

 

Macroeconomic Context

GDP and Consumer Price Index

Population and demographic highlights

Annual household income distribution

 

Introducing the Consumer Segments

Consumer segment profiles and key identification metrics

Segment engagement overview in four key profit sector channels

 

Profit Sector Metrics

Key metric highlights

Value share and growth by channel

Outlets and transactions growth by channel

Operator buying volumes and growth by channel

Channel historic and future growth dynamics

Outlet type and type of ownership growth dynamics

 

Profit Sector by Channel

 

Quick Service Restaurants (QSR)

Summary and key take-out

Metrics

Key players

Key consumers

Why?

What?

Where?

What next?

 

Full Service Restaurants (FSR)

Summary and key take-out

Metrics

Key consumers

Why?

What?

Where?

What next?

 

Coffee and Tea Shops

Summary and key take-out

Metrics

Key Players

Key consumers

Why?

What?

Where?

What next?

 

Cost Sector Metrics

Cost operator trends - historic and future growth

Data and channel share breakdown

 

…Continued        

                                  

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