Lady Gaga, Alicia Keys and other American celebrities will die on World AIDS Day — digitally speaking

Lady Gaga, Alicia Keys will die on World AIDS Day — digitally speaking

Lady Gaga and Alicia Keys together with several American celebrities will stage their digital deaths on December 1, World AIDS Day. Gaga and company will sign off their Twitter and Facebook accounts on that day to raise charitable donations of at least $1 million. They will post “last tweet and testament” video clips in their web pages and adverts will show them lying in coffins symbolizing their so-called “digital deaths”. When the million-dollar goal is reached they will be “reborn” and resume their usual online activities using the social networking sites. The funds will benefit Key’s charity foundation Keep a Child Alive, which provides medical care to AIDS patients and their families in India and Africa.

Dubbed “Digital Life Sacrifice”, the campaign will also be joined by Kim Kardashian, Usher, Justin Timberlake, Jennifer Hudson, Serena Williams, Ryan Seacrest and Elijah Wood. Alicia Keys has more than 2.6 million followers on microblogging site Twitter while Lady Gaga has 24 million fans on social site Facebook and 7.2 million followers on Twitter. Celebrities have been using social networking tools to raise funds to advance their advocacies.  The foundation, set up in 2003, said that fans can donate through text messaging and bar-code technology which is shown in the foundation’s Buy Life campaign.

Alicia Keys said she did not have a hard time convincing the other celebrities to join the cause for World AIDS Day. The Grammy-award winning singer, who just gave birth to her son Egypt in October, hopes that their fans and the general public will be more involved in their campaign even after World AIDS Day.

Posted by Kade Quinn on Tuesday November 30 2010, 3:30 AM EST. Ref: AP. All trademarks acknowledged. Filed under Entertainment, Featured News. Comments and Trackbacks closed. Follow responses: RSS 2.0