Maximize Conversion Rate on Your Florist Website

Maximize Conversion Rate on Your Florist Website

Just having a florist website is not enough to drive your business sales and success. Website designers and experts can help you attract customers, woo them and also retain them.

Conversion Rate Optimization is a process that helps your website do this. It makes use of feedback from customers and other analytics to evaluate the performance of your florist website. Here is a look at some CRO best practices to give your online florist business the desired push.

A good looking and fast loading website

The most crucial factor that determines customer or viewer trust and favorable first impression is the look of your website and how fast it loads on the device of use. The longer your florist site takes to load, the more potential customers you will lose.

Easy user interface and experience

There are certain things that work best when kept simple and your florist website is one of those things. As flowers have a very wide market, the users of the website will belong to all ages and backgrounds. Your website must to easy to use by everyone and lead effortlessly to the check out. Another exercise in trust-building.

Appropriate product images

Your business is essentially the products that you sell. It is for them that people visit your website. Make sure that the images of the flowers, arrangements, gift hampers and other products sold by your are of a high resolution and are attractive. Stock images or your personal interest in still life photography should have another use and should be completely avoided on your florist website.

Multiple devices

Smartphones have revolutionized how people go about their daily lives. The Internet is now not dependent on fixed computers or even laptops. Recent statistics prove how people are increasingly spending more time surfing the web on their smartphones and other mobile devices. Making your website smartphone-friendly is the best way to move forward and will significantly impact your conversion numbers.

Effective content

You want content that is simple, easy to understand and relevant. People should clearly understand what you are offering and at what cost and benefits. IT has a better recall value and helps drive more repeat traffic on your website.

Create the need for immediate action

Equip your website with discounts, offers, deals and coupons that are offered for only a limited period of time to create a sense of immediacy for potential customers. A good deal slipping out of the hands is not something people like experiencing.

Customer reviews or testimonials

Creating a dedicated space for customers and visitors to interact with you and provide reviews is one of the most important aspects of building trust. You have to make the visitors believe that the entire endeavor is for them and that they can contribute towards making it better.

Give enough thought and take action of the above mentioned check-list to create a florist website that is way ahead of its competition and has a distinct individuality.

Posted by Melanie Mendoza on Wednesday September 24 2014, 1:36 AM EST. All trademarks acknowledged. Filed under Lifestyle. Comments and Trackbacks closed. Follow responses: RSS 2.0