NBA lockout 2011: last ditch effort to save the season

NBA Lockout 2011 Almost Here

The NBA lockout 2011 is almost here but the world's premier basketball league and its players are making a last attempt to work out their differences to save the upcoming season.

At stake is $14 billion in revenue and related earnings of the team and players of the NBA. The deadline to forge a new deal to replace the old one is tomorrow and the two sides will meet in New York at around noon. They will try to avoid having the same fate as the National Football League which had to lockout it players because of a labor dispute.

Not only sports fans but advertisers, sponsors and the television studios are closely monitoring the outcome. The NBA lockout 2011 will create a void in programming that can prove costly and messy.

According to records, the National Basketball Association generated $4.3 billion in revenue in the past season and members of the players' union had $5.8 million on average. The two sides are at odds over how to divide the revenue and calculate the salary cap.

So far, the proposals put forth by NBA Commissioner David Stern have not been acceptable for the union and the negotiations to prevent the NBA lockout 2011 have dragged until the very last day of the current labor agreement.

"There's always time to make a deal," Stern said confidently amid the tough environment created by the two sides ahead of the deadline.

If the NBA lockout 2011 happens, it will be the third time in league history that it will occur, with the previous ones happening in 1995 and 1998.

Posted by Andre Monohan on Thursday June 30 2011, 10:33 AM EST. Ref: Bloomberg. All trademarks acknowledged. Filed under Featured News. Comments and Trackbacks closed. Follow responses: RSS 2.0