Payments in Italy Market 2017: Key Players – Deutsche Bank, UniCredit Bank BancoPosta, Intesa Sanpaolo, CartaSi

SUMMARY

WiseGuyReports published new report, titled “Payments in Italy”   

"Payments in Italy 2017: What Consumers Want", report examines the consumer payments market in Italy, considering payment cards, online payments, P2P payments, and newer payment technologies such as mobile wallets and contactless. The report also examines the main regulatory players overseeing the market.

Despite being the fourth-largest economy in Europe in terms of nominal GDP, Italians have remained slow adopters of electronic payments, primarily due to a strong inclination towards cash transactions. Cash accounts for 81% of payment transaction volume. The country has a comparatively low penetration of payment cards, although it has a robust POS terminal network. The government’s push for electronic payments through a cap on cash transactions and the implementation of interchange fee regulation resulted in a gradual increase in payment card transaction volume during the review period. Debit cards are the most used payment card at the POS, followed by charge cards. Italian consumers favor charge cards over credit cards due to their debt-averse nature.

It provides in-depth analysis of the following – 

- Analyzes consumer attitudes to financial services by lifestage.
- Analyzes the major payment card types in terms of both card holding and usage.
- Identifies the major competitors in card issuing and how their position in the market has changed over the last five years.
- Considers consumer attitudes towards P2P tools, mobile payment tools, and contactless cards, and how companies in Italy are deploying these tools to meet customer needs.
- Explores the online payment market in Italy by merchant type and payment tool, as well as providing a five-year forecast for the development of the market.

GET SAMPLE REPORT @  https://www.wiseguyreports.com/sample-request/2575113-payments-in-italy-2017-what-consumers-want

Scope

- The No Cash Day project was launched in 2011 to promote the use of e-payments. The government-sponsored project was designed to raise awareness of the negative aspects of cash transactions and to promote the benefits of electronic payments.
- Most of the debit cards issued in Italy bear Bancomat branding. They are usually badged with one of the major international schemes to allow the cards to be used in other countries.
- Mastercard launched the Priceless Milan campaign, which provides Mastercard credit card holders with privileged access to Priceless Milano - the first cashless restaurant in Italy, where payments can only be made via credit card.

Key points to buy

- Understand the key facts and figures in the consumer payments market in Italy.
- Learn what trends drive consumer behavior at the macro level and plan your strategy accordingly.
- Find out what products the major competitors are launching in the market.
- Discover consumer sentiments towards various payment tools in the Italian market and use this knowledge to inform product design.

Table of Contents        

Market Overview
Megatrends
Card-based Payments
E-commerce Payments
Alternative Payments
Payments Infrastructure & Regulation
Appendix

About US

Wise Guy Reports is part of the Wise Guy Research Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.

Contact US

Email US at :  [email protected]

Reach US at : +1 339 368 6938 (US) +44 208 133 9349 (US)

For accessing accurate and deep understanding and to gain latest insights and key developments in the area of your interest, we also have a list of conferences in which you will be interested in, for more information, cordially check

https://www.wiseguyreports.com/conferences

For updating knowledge or for thoroughly understanding various terminologies, we also have vast list of seminars for your reference, for more information cordially check

https://www.wiseguyreports.com/seminars

Posted by Vivian Dsena on Monday December 04 2017, 2:17 AM EST. All trademarks acknowledged. Filed under Uncategorized. Comments and Trackbacks closed. Follow responses: RSS 2.0