Pukka Herbs Launches FairWild-Certified Herbal Tea
Pukka Herbs Launches FairWild-Certified Herbal Tea
To celebrate its tenth anniversary, Pukka Herbs has launched a new blend of organic peppermint and FairWild-certified licorice tea.
The licorice originates from Kazakhstan, and was especially selected because it meets the FairWild Standard for sustainability and fair trade.
The FairWild Standard was developed by TRAFFIC, WWF and other FairWild Foundation partners to ensure those collecting wild plant ingredients harvest the produce sustainably and receive a premium price for their efforts.
The UK is Europe’s third largest importer of medicinal and aromatic plants (8.5% of total EU imports, by value), the majority of which are wild harvested. Up to 90% of the UK’s requirements are sourced from abroad. Ensuring the market’s supplies are from sustainable sources is vital for conservation reasons and for the thousands of workers involved in the industry.
“We are delighted herbal tea market-leader Pukka Herbs is embracing the FairWild Standard as the mark of sustainability for wild-harvested plant ingredients,” said Anastasiya Timoshyna, TRAFFIC’s expert on wild medicinal plants.
Commenting on the partnership, Rachel Bloodworth from WWF said: “We are delighted to be working with Pukka Herbs in their tenth birthday year - their dedication to supporting the natural environment and creating a beautiful world is perfectly aligned with our goals.
Inspired by the idea of connecting people with the power of plants, Tim Westwell (creative entrepreneur) and Sebastian Pole (herbalist and Ayurvedic practitioner) created Pukka Herbs and launched a trio of organic herbal teas in 2002.
A decade later, Pukka Herbs has a range of 25 award-winning teas, a skincare collection and food supplements sold in 40 countries around the world.
Posted by
George Daniels
on Saturday July 07 2012, 7:46 AM EST.
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