Redesigned Google+ Rolled Out
A redesigned Google+ was rolled out recently as the tech giant shows that it has not given up on the social network it launched in 2011. The full potential of the platform as a social network developed by the US-based company has yet to be reached.
A blog post by streams director at Google, Eddie Kessler, indicated that the redesigned Google+ platform will focus on its Communities and Collections features.
The platform has more than two billion users since a page is given to everyone who signs up for a Google account. But, Stone Temple revealed in April that around 90 percent of the users have not posted anything on it. The consulting agency used information from 516,000 accounts and extrapolated its findings to the two-billion user base. It estimated that there are currently around 212 million active users of the platform. In comparison, Facebook revealed in September that it has more than one billion active users each day.
The blog post of Kessler indicated that the tech company has been taking note of what users said about the platform. It revealed that the Communities and Collections functions were the most engaging features of the platform. The Communities function provides users the opportunity to join group discussions on passions and hobbies while the Collections function allows users to gather posts on certain areas of interest, such as photography and health.
Kessler added that the Collections and Communities features will be the main focus of the new Google+, which essentially makes it a platform where hobbies are shared. In contrast, Facebook focuses on interactions between family and friends.
The redesigned Google+ seems to be in the beta mode for the moment as users are given the option to use the redesigned platform through the net. Changes were promised by Kessler in the next few months before it will be become fully available through the mobile and web platforms.