Social Media Analytics Market Detail Analysis focusing on Key Players like IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge., Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US

ReportsWeb Adds “Global Social Media Analyticse Market” offers an up-to-date analysis of the Market with regards to the innovations, current competitive landscape and latest trends and drivers, to provide new predictions for the forecast period.

2018-2023 Global Social Media Analytics Market Report Status and Outlook

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

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Companies Profiled in this report includes: IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge., Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

Social media analytics is considered the basic foundation for enabling an enterprises to:

-Execute focused engagements like one-to-one and one-to-many

-Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

-Maximize the customer experience

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Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.

This report presents a comprehensive overview, market shares and growth opportunities of Social Media Analytics market by product type, application, key companies and key regions.

Research objectives

To study and analyze the global Social Media Analytics market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Social Media Analytics market by identifying its various subsegments.
Focuses on the key global Social Media Analytics players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Social Media Analytics with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Social Media Analytics submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Content:

2018-2023 Global Social Media Analytics Market Report (Status and Outlook)

1 Scope of the Report

2 Executive Summary

2.5.2 Global Social Media Analytics Market Size Growth Rate by Application (2013-2018)

3 Global Social Media Analytics by Players

4 Social Media Analytics by Regions

5 Americas

6 APAC

7 Europe

8 Middle East & Africa

9 Market Drivers, Challenges and Trends

10 Global Social Media Analytics Market Forecast

11 Key Players Analysis

11.1 IBM

11.1.1 Company Details

11.1.2 Social Media Analytics Product Offered

11.1.3 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2016-2018)

11.1.4 Main Business Overview

11.1.5 IBM News

11.2 Oracle

11.2.1 Company Details

11.2.2 Social Media Analytics Product Offered

11.2.3 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2016-2018)

11.2.4 Main Business Overview

11.2.5 Oracle News

11.3 Salesforce

11.3.1 Company Details

11.3.2 Social Media Analytics Product Offered

11.3.3 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2016-2018)

11.3.4 Main Business Overview

11.3.5 Salesforce News

11.4 Adobe Systems

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Posted by Rajat Sahni on Thursday October 11 2018, 12:00 AM EST. All trademarks acknowledged. Filed under Uncategorized. Comments and Trackbacks closed. Follow responses: RSS 2.0