UK Travel Insurance Market 2017: Key Players – Aviva, Insure & Go, AXA, Direct Line, Columbus

SUMMARY

WiseGuyReports published new report, titled “UK Travel Insurance”           

"UK Travel Insurance: Distribution and Marketing 2017", report explores consumer purchasing behavior and how consumer preferences are changing over time. It explores what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the travel market over the next few years.

Customers are now utilizing a variety of channels to purchase their travel insurance, with the market share of insurers and price comparison sites coming under threat from other channels. There is a high level of competition within the travel insurance market; no provider has a market share that exceeds 8.2%. Consumer purchasing behavior continues to shift towards the use of online platforms. In order to remain competitive and grow their market share, providers need to develop their online presence. In particular this will involve making these platforms easy to use via mobile devices, as consumers are beginning to adopt this method.

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Scope

- 85% of consumers purchased travel insurance in the last 12 months prior to traveling.
- The travel insurance market is becoming increasingly competitive, with consumers purchasing through a greater variety of channels.
- 26% of consumers undertook no pre-purchase activity.

Key points to buy

- Understand consumer purchasing decisions and how these will influence the market over the next few years.
- Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
- Discover which providers lead the way in the travel insurance space, and how providers are revolutionizing the market through new innovations.
- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

Table of Contents        

Executive Summary
The Purchasing Journey
Provider Engagement
Channel View
Marketing Expenditure
Future Market
Appendix

About US

Wise Guy Reports is part of the Wise Guy Research Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe.

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Posted by Vivian Dsena on Thursday December 07 2017, 6:30 AM EST. All trademarks acknowledged. Filed under Uncategorized. Comments and Trackbacks closed. Follow responses: RSS 2.0