Uncertain Weekend Result For The “Need For Speed”

Uncertain Weekend Result For The “Need For Speed”

It remains uncertain if “Need for Speed” will attract millions over the weekend with the increasing number of driving movies in recent years.

The movie was promoted heavily by DreamWorks through primetime tie-ins and an ad during the Super Bowl. Even as the studio expects to make around $30 million over the weekend, it remains uncertain if it will become appealing to a market that has seen a good number of car-chase movies in the past few years.

Aside from the “Fast and Furious” franchise, other similar movies that hit the big screen include “Rush,” “Drive,” and “Cars 2.”

These movies have been, at some point, attained some success in the market. Their success was mainly due to the fact that they were somewhat different from each other. These movies can be considered as a subgenre of a driving movie.

On the other hand, the “Need for Speed” aims to bring together all the characteristics of the various subgenres of driving movies. The movie is promoted as “Fast and Furious” with some similarities with “Drive” and the “Cannonball Run.”

The movie focuses on a reserved mechanic, Tobey, who is also an expert street driver. He is framed for the death of a good friend, who dies during a street race. He eventually meets his love interest during a cross-country joy ride to join an underground car race.

Since it is based on a popular video game, the movie offers a number of racing scenes. Its melancholic tone is mainly due to its screenwriters, John and George Gatins. Its unwillingness to adapt the theme of “Fast and Furious” resulted to weak reviews by some critics.

However, it remains to be seen if the movie will generate the numbers its producers are aiming for over the weekend. DreamWorks also needs the “Need for Speed” to become a hit movie since it remains in search for a hit movie since it released “Lincoln” around fifteen months ago.

Posted by Kade Quinn on Sunday March 16 2014, 4:11 AM EST. Ref: LA Times. Link. All trademarks acknowledged. Filed under Entertainment, Featured News. Comments and Trackbacks closed. Follow responses: RSS 2.0