Wal-Mart tries to get Americans to shop more with ad blitz

Wal-Mart launches new ad campaign

Wal-Mart is launching a fresh advertising campaign to lure back American shoppers who have turned to other retailers to look for more bargains.

The U.S. retail chain has seen its sales decline since it removed some items from inventory to focus on less products. With the new slogan "Low Prices. Every Day. On Everything" the retailer wants to re-emphasize what it was supposed to stand for all along -- low prices.

The old slogan "Save Money. Live Better" will remain visible in the ad campaigns but will be in smaller type. Five commercials have been developed by Wal-Mart for the new campaign to entice shoppers.

Wal-Mart is facing stiff competition for low-cost items from Amazon.com and dollar chains. It committed some errors in pricing and product selection in recent months that led to reduced sales.

The retailer is pushing its price-match tactic in response to increased competition. Wal-Mart is training workers to spot the prices of items sold by competitors so that they can make price adjustments.

One ad features a customer claiming that another store has the same item for 20 cents less, and the Wal-Mart employees yell "Match it!" Customers will need to ask about a price-match but will not be required to present an ad made by a competing store.

Wal-Mart is restoring some brands of grocery items, consumer electronics and local products it had removed from store shelves last year, realizing that people have been shopping for these items in other stores. Most of the items will be brought back in the coming months according to Wal-Mart.

Posted by Melanie Mendoza on Monday April 11 2011, 11:45 PM EDT. Ref: AP. All trademarks acknowledged. Filed under Featured News, Shopping. Comments and Trackbacks closed. Follow responses: RSS 2.0